Rail Travel Open Innovation Challenge


Project SWIFT

High-speed connectivity and real-time contextual data are vital to driving next-gen rail passenger experience solutions.  

 Keep your eye out for these solutions when you're next onboard the ScotRail super-fast WiFi train.


"Stories inspire people to see & do things that they didn't know about & brings to life ScotRail's travel package campaigns.”


"When presented with highly localised opportunities & given super-fast WiFi, 80% of passengers would  go on to make a purchase.”

Purple Realtime

"Passengers want seamless communications to help them on their journeys - 'what's the next stop' & 'give me real-time delay info. ”


Rail Alliance

"Chatbots bring substantial contact centre efficiency gains through live, high-availability connected communications.”


Booking a timely taxi share on the train completes the first & last mile journey gap & generates new revenues for ScotRail.”


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